[Updated: 18th December]
Micromax Yureka (yes, it is not YU
but YUREKA) has been launched and
suprisingly the phone is priced below what most would have expected. At
Rs. 8999/- the phone probably has one of the highest “Value For
Money” quotient!
While most of the details we put up
yesterday (read below) are bang on, we expected a 3GB RAM phone with higher
storage space. But at Rs. 8999, there is nothing much to complain about.
The phone is firmly targeted at mid-range users and competes with likes of Redmi
Note 4G and second generation Moto G.
The registrations for the phone open
tomorrow and will be exclusively available
on Amazon.in
Here are the official specifications
of the Micromax Yureka phone.:
1.Qualcomm Snapdragon 615 Cortex A-53 64bit SOC ARMv8 clocked at 1.5GHz Octacore and Adreno 405 GPU.
2. Full 4G LTE CAT4 Support.
3. Cyanogen
OS 11
4. 5.5 inch HD IPS Display With
Corning Gorilla Glass 3.
5. 13MP
shooter with Sony EXMOR sensor with f/2.2 aperture with a blue filter.
6. 5MP front facing selfie camera.
7. 1080p at
30fps and 720p at 60fps video recording with 120fps coming soon.
8. 16GB Internal with 2GB RAM.
9. Expandable storage.
10.
2500 mAh Li Po battery.
11.
Dual SIM
12.
Warranty will still be there if
u root ur YUREKA.
13.
Doorstep replacement/repair.
The phone is definitely going to
appeal to millions of Indians, as it checks most of the boxes that
people want. It is dual Sim, has expandable storage and comes with decent
2GB RAM, which means it is not going to stutter even with some heavy
applications running.
What we expected was that
Cyanogenmod OS would launch their Lollipop CM12 update, but that did not
happen. Once this phone is updated to CM12, the phone is really going to shine
with their 64bit SOC support!
The only downside we see with this
phone is the battery. The 5.5 inch screen on Yureka is going to guzzle
battery like crazy and it should just about pull through the day with normal
usage. Thankfully, it has CyanogenMod on it, which should help with battery
life.
Overall, it is an excellent phone
for the price
Finally, the much talked about
Micromax Yu Branded phone launched on Thursday, December 18th. And from what
we know, the phone is not only going to be a beast, but will also come at a
price point that is extremely competitive!
Yes, something very similar to
OnePlus One (or even better). The launch will be in New Delhi on 18th, followed
by events in Mumbai (19th) and Delhi (20th). Micromax co-founder Rahul Sharma
is expected at all the 3 events. Here is the invitation we have received from
Micromax.
But first, why Micromax Yu as a
separate brand?
Micromax needs to reinvent itself
due to onslaught of newer Chinese brands like Xiaomi, OnePlus and Gionee. They
are selling phones that are not only better, but also at a price point that is
affordable to most!
While Micromax Smartphones are
cheap, they have also known to churn out under-powered devices. With
Micromax Yu they want to reposition themselves against these Chinese
Smartphone players.
Are you wondering how the first
Micromax Yu phone will be?
While Micromax has not announced
anything, we know from our sources that it will be a high-end phone, that will
probably have better specifications than OnePlus and price which is even lower!
Here are the specification details
that we know…
The Yu Smartphone will be the first
in India to have a 64 bit support. It will be powered by the Qualcomm
Snapdragon 615 octa-core CPU and will support the 4G-LTE networks in
India.
As far as the screen goes, it will 5.5
inch screen with HD display or higher.
[Updated: We just got
hold of main Micromax Yu Specifications. Here they are]
With Micromax’s exclusive
partnership with Cyanogen OS, there is no question which OS Micromax Yu will
sport. However, it is interesting that only Android Lollipop supports 64 bit
architecture, and Cyanogen is still not out with their Lollipop update. It might
just happen that Micromax Yu may be the first phones to get their upcoming
Lollipop updates.
With Micromax Yu, they are also
changing the way the phones will be sold. It will be Online-Only model just
like OnePlus One and Xiaomi phones. The Yu phones will be available exclusively
on Amazon India.
Wondering what the price of this
phone will be? Any guesses?
Again, there is no official
confirmation, but in our view price will be around Rs. 19,999/-. At
that price, Micromax YU will probably be the most Value For Money high-end
smartphone available in the market.
I am wondering what are the likes of
Samsung, LG, HTC, Sony and others are going to do…
Update: Ok, so the price of the
phone is closer to Rs. 10,000 rather than Rs. 20,000. While I am happy that price
is very low, it also suggests that phone probably has 2GB RAM (or 1GB) rather
than 3GB which I had expected. The import details shows that the import
cost of this phone is Rs. 8301. So, it will be priced around 9-10k! Probably
competing with Redmi Note 4G.
And here is the actual picture
of the phone!
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